I build analytics and AI systems that turn messy data into decisions leaders actually make.
Hi, I'm Paromita — a product and customer analytics leader with 10+ years turning customer behavior, product performance, and market signals into growth decisions. I lead enterprise analytics and AI for a $100M+ digital subscription business reaching 10M+ monthly users.
I design analytics that answer the question behind the question.
Five projects, five real business problems.
Ten years of asking "so what?"
I lead analysts, data scientists, and global consultants at Consumer Reports, turning ambiguous business priorities into measurement strategies, KPI frameworks, and executive recommendations. Before that: audience and product analytics for 17 digital brands at Time Inc. India, supply chain modeling at American Airlines, and independent consulting.
Lately that means governed GenAI workflows, LLM-assisted research, forecasting, and experimentation — plus the executive reporting layer that makes all of it usable. Hands-on in Python, SQL, Snowflake, Databricks, Tableau and Power BI.
Get in touch →What others have to say
“Paromita is the rare analyst who is not only a wiz when it comes to crunching the numbers, but can extrapolate the data into meaningful, actionable insights. She is able to build complicated, detail-oriented reports in response to the most general query. Additionally, she has excellent interpersonal skills — I never would hesitate to have Paromita present in a meeting to senior leadership.”
“When you have an idea of what type of reporting you need but no idea where to begin, Paromita to the rescue! Not only will Paromita nail the creation and implementation of the reporting, but she will enhance the analysis with elements you hadn't even thought of. A true testament to the value Paromita brings to the teams she is on.”
Have a problem your data hasn't answered yet?
I'm open to analytics and AI leadership roles, and to advisory work. Tell me what you're trying to decide.